Do you know that the U.S. is globally the largest market for Content Marketing? In 2016 alone, its industry’s growth exceeded $12 billion and this figure continues to increase.
According to PQ Media Global Content Marketing Forecast, digital-only content marketing will replace traditional and hybrid content marketing as the largest platform in 2021 and is estimated to reach $24 billion.
But as the demand for Content Marketing increases, so does the misconceptions and myths that surround it. Unfortunately, these myths have become one of the main reasons some businesses continue to fail at Content Marketing. Why?
Because they have the wrong expectations.
So to debunk these myths and correct any misconceptions, we need first to identify them.
Content Marketing, if done properly, can help boost sales and return on investment (ROI) for your business. But, this only happens when you understand how it truly works.
To make sure everything you know about Content Marketing is reliable, you first need to know the common myths surrounding it that people, unfortunately, come to believe.
Content Marketing encompasses all types of content and medium. From video and audio to infographic and images, to textual forms. Expecting that it’s all just textual is a big misconception.
Every business is different and so is the type of content each business needs. There are brands where video content works well with their audience, while others thrive better with textual content.
So make sure you correct yourself or if you hear someone else saying that content marketing is only about long-form text blogging. It’s not at all.
For people interested in using Content Marketing as part of their inbound marketing strategy, the misconception of instant conversion increases is quite common. If you are thinking that it will give you overnight success, then you are starting your campaign with the wrong expectation.
Content Marketing, just like other types of inbound marketing tactics, need time before you’ll see results.
So far, this is actually one of the most hilarious myths about Content Marketing. Of course, there are instances that a piece of content goes viral, but it’s very rare. The purpose of Content Marketing is not to make your content go viral, but to offer value and answer the needs of your target audience.
Having a piece of content go viral is just a bonus to a successful content marketing strategy.
No, it’s really not. Content Marketing is all about creating high-quality content that is relevant to your readers. What’s the use of creating a lot of content if no one reads it?
Content Marketing is not about maximizing the amount of content you produce. It’s about utilizing your high-quality content and using the right channels to amplify it. Having content alone is not enough to build a brand, increase traffic, or even increase sales.
Learning the common misconceptions about Content Marketing can help you have the right expectations about its capability. Knowing what to realistically expect will now help you make the best decisions for your business as you implement your content marketing strategy.
Sadly, some businesses stop half-way into their Content Marketing strategy because they think it’s not working for them. When in reality, if they had the right expectations and more understanding of how Content Marketing actually works, they could’ve continued and would now be seeing the incredible results. Equipping yourself with the right knowledge in whichever marketing strategy you choose is very crucial. If you are not happy with your current content marketing strategy, get in touch with a KISS PR Digital Marketing team in Dallas who has a proven track record of successful content marketing strategies.
How about you? What are some of your marketing and SEO challenges/myths you tend to believe? Share in the comment section below.