This fresh New Year is an opportunity for your brand to revise and recap its SEO through content marketing strategies for 2019. It is also an opportunity for your company to build upon the link building strategies that worked during the previous year and let go of the ones that didn’t.

It’s time to ask yourself the question – did you meet your goals in 2018 or the first quarter of 2019? What new tools present opportunities for you to turbocharge your content marketing game? What content marketing myths are crippling your company’s growth? And lastly, how are you going to increase the overall value of your content in 2019?

Content Marketing Trends

According to Qamar Zaman, Chief SEO Officer at KISS PR and an expert in digital growth marketing one of the most important developments in 2018 was the unveiling of major changes by Facebook. Every content-marketing business out there was affected by Facebook’s decision to change its algorithm. This change has drastically decreased the organic search results of content, with some publishers even noting that their referral traffic decreased by up to 42 percent.

Due to this change, it is extremely important for brands to increase their focus on reaching out to their audience and increasing their retention rate in 2019. This year, companies should adopt new technologies to really turbocharge their content marketing game. That being said, here are some of the best tools being used by experts in digital growth.

1. Buffer

If you didn’t already know about this Swiss Army knife of a social media tool, we’re going to introduce you to it. With the help of this new and smarter method of posting content on social media platforms, you can really go about streamlining your marketing efforts.

Buffer allows you to connect with all the social media profiles via one central hub. From here, you can easily go about scheduling your content over to all the social media assets you wish. All of this can be done with just a few simple clicks!

What really sets Buffer apart from its competitors is that it offers users post analytics which has the ability to dish out your content offerings to your targeted audience at the perfect time. With this tool, you will be able to focus on high-quality content creation while saving a lot of time in scheduling.

2. Almighty Press

Next up, we would like to introduce you to a content discovery tool which goes way further than just measuring the basic metrics of engagement such as likes, share counts and tweets. This platform is quite intuitive and has the ability to connect users with filterable news feeds in real-time with trending content from all over the world.

This content marketing tool uses its trademark “Almighty Force” algorithm in order to determine the virality potential of content. With the help of this algorithm, brands can go ahead and track unsaturated areas of trending content and use the edge to conquer topics or content. As a result, they will be able to come up with the most viral topics or content and get ahead of their competitors.

3. Sumo

Sumo is a content marketing tool that offers its customers a variety of solutions. These solutions range from improving the reach of content bases all the way to helping companies grow their audiences. Most notably, Sumo had a built-in list building tool which has the ability to track the mouse cursor movements of visitors. Not only does this determine when users intend to leave your website, but it can also identify their preferences.

With the help of this tool, brands can go ahead and improve their overall conversion rates with call-to-action (CTA) buttons that actually slide down from the top of the screen or take up the whole screen. These strategies can also help promote a company’s latest products or posts while also encouraging email opt-ins.

What’s more? Sumo offers users share-button solutions that are responsive, and they beautifully complement the websites. The placement of these share buttons can also be judged within the tool with the help of some handy analytics such as the built-in A/B testing method.

4. Ninja Outreach

Ninja Outreach makes looking for influencers a very easy job. The only thing a user has to do is enter a keyword, and he or she will be able to find thousands of niche bloggers, social media influencers, and even business leads. At one point in time, it was also found that this contemporary tool had contact details for about 25 million influencers!

With the help of this platform, users will also be able to contact and manage individual influencers with the help of templates that need to be picked from a custom dashboard. Lastly, this tool will also make tracking replies, clicks, and email opens a very easy job.

Need Help Upping Your Content Marketing Game?

The team at KISS PR are experts in digital growth and have years of digital marketing experience that establishes them as the best Dallas Content Marketing company you can find. Depending on the package you select, your content will be able to reach larger levels of engagement. So go ahead and visit our storytelling website, and we’ll work together to get your story to the masses.

Media Contact:

Katie Lynn – (239) 373-5255

Digital Growth Specialist

KISS PR – Digital Marketing