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Ten years ago, the people to start up new businesses. Large amounts of enterprises emerged in the market. No matter new graduates or experienced entrepreneurs, launching a brand-new business became a trend. Active VC and strong support from the government both boost the start-up business.
Time came to the beginning of 2020 when the pandemic impacted globally, A wave of shocked primarily the private enterprises and small businesses. Mr. Tao GUO was one of them who experienced both the shutdown and survival.
We interviewed Mr. Tao GUO, a representative of private entrepreneurs, who has more than ten years experience in business creation in China. Tao GUO created the first Chinese diversified bookstore, YANJIYOU, in 2012, and he then explored the live house market in 2017. He joined the chain live house brand, Music House, and led the company to a new episode with reconstruction of the business model and initiated merging and integrating subsidiaries to strengthen the brand and market position.
During Tao GUO’s term of office as the first selected Chairman of YANJIYOU, the business model has been proved successfully with acquiring two rounds of VC funds during his term of office. From 2012 to 2019, YANJIYOU opened more than 60 stores nationwide, with an area of operation of more than 100,000 square meters. However, since the pandemic started at the beginning of 2020, YANJIYOU has closed down most of its stores with less than 10 stores remaining. Tao explained, YANJIYOU provided a new style service，which replied to off-line customer crowds. YANJIYOU is more than a bookstore, it also has coffee, creative cultural products, exhibition of art and music performance, etc. YANJIYOU declined in the pandemic.
Mr. Tao GUO took the role of Chairman of the Board for Shanghai ErShe Brand Management Co., Ltd in early 2020 when the time pandemic raging globally. Shanghai ErShe owns the nationally famous live house brand “Music House”. Different from YANJIYOU, the live bar…
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