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As the number of new coins and tokens pop up in the crypto space, it’s important for a good press release to stay at the top of its game. As a press release is disseminated, many people see it and automatically click on it. The more clicks a press release has, the higher up on Google search results page (SERP) it’ll be.
Effective communication through press release needs some important points which should be considered. The first point the purpose of writing means what is it you want to address. The second point is the way of description. Way of writing means behavior and tone. The writer should consider information length.
Points of Ponder for length
The length range of the press release should contain 300-400 words. Words for an effective press release are a minimum of 300 and a maximum of 400. The press release targets specific information. Some factors specify this length;
Time constraint: People are very busy reading long emails and coursework. The extended press release will attract fewer people distract them from the primary information. People will take no interest in it.
Extra Information: The addition of supplementary information will exhaust the reader. Readers will search out the specific material making it hectic for them. Information should target the audience’s interest.
Information underload: Too short a press release will provide nothing to people. Twenty words press release will not conclude the whole data required for proper message delivery.
SEO: The writer should consider the internet system for distributing press releases. A concise press release will appear in related articles to attract more readers.
Structure Mapping of Press Release
The press release structure should cover 300-400 words covering all aspects of it. The headline is vital in a press release for attracting the reader. Three or four paragraphs are enough, to sum up the information.
Headline 2) Paragraphs 3) Conclusion
Headline The headline…
KISS PR Podcast Story Source link
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