Content Marketing Using the Inverted Pyramid Style

Writing content using the Inverted Pyramid Style allows your web users to easily follow and fully understand your content even if they don’t finish reading your whole article. Find out how to write using this style below.

The main goal of using the Inverted Pyramid Style of writing is to provide your readers with the most important information at the beginning of the article, the less important in the middle of your article, which is followed by the least important information at the bottom.

The inverted pyramid structure tells web readers that the most important part of the article is located at the top so they can find all of the necessary information they need immediately.

Using the Inverted Pyramid Style When Writing Content for Web Users

Here are a few tips for how to use the inverted pyramid style of writing for web content.

1. Create a headline focusing on what your article is all about.

Your title should tell your readers what your article is all about in just a glance. It should contain the necessary keywords to disrupt whatever they are doing and make them want to read your article instead.

2. Create a summary explaining the gist of your article.

This part is probably where some writers don’t pay as much attention to detail.  When writing using the Inverted Pyramid Style, a good summary plays a crucial role in informing readers what they can expect from reading your article.  It should be the more expanded version of your enticing headline.

3. Create one main point on each of your paragraphs.

Most internet users can be lazy readers.  Writing a succinct detail of what your paragraph is all about in the very first sentence is more effective in catching their attention.  You can either create a bulleted list or numbered list to make additional points — like the one I’m using while writing this article.

4. Include extra details or related information at the end.

The end of your article is the area where you should include any other details you want that you believe adds more value to your content. Your readers might find these details useful or not, but the more important thing is your article can stand alone without them.

Top 5 Reasons You Should Use the Inverted Pyramid Style

Aside from allowing your readers to consume your content easier, here are the top five reasons why you should write using the Inverted Pyramid Style when publishing content on the internet.

1. Your reader can immediately decide if they want to read your article or not.
2. It encourages readers to stay longer on your page. Since you’ve taken the time to easily engage their interest at the beginning of your article, readers won’t bounce off your page because they’re bored.
3. Your readers don’t need to read the whole article to get the necessary information they need to understand your main topic. Readers will value your content because they can skim through it and know your main points.
4. You can incorporate all the necessary keywords in the first few paragraphs of your article. This step helps boost your search engine optimization (SEO) every time you post an article.
5. Most importantly, it is easier to write using the Inverted Pyramid Style. You won’t be as mentally drained or stressed out after writing a time-consuming, long-form article.  

The Inverted Pyramid Style is typically used by journalists but it’s now being used by web content editors and internet publishers to meet the demands of impatient readers. If your content isn’t attracting the amount of web traffic your website needs, reach out to the best content marketing team near you. An experienced team of content curators will be able to not only diagnose what’s not working with your style of writing but ultimately provide you with a successful content marketing strategy blueprint for your needs. Call (855) 663-7826 and speak with our editorial team at KISS PR Story today.

Are you using this style of writing when you submit a press release? Do you see its positive impact on your readers? Share your experience in the comment section below.

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