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Every business needs to have effective marketing strategies in place to attract potential customers to their website. These strategies must be multifaceted and unique to the business and the target audience. Pay-per-click (PPC) advertising is one strategy that has proven to be a great option for all types and sizes of businesses.
Let’s take a look at how PPC advertising works and the benefits it provides.
Pay-per-click advertising (PPC), sometimes called cost-per-click (CPC), is a method of online advertising which is designed to attract traffic to websites. The business that is advertising pays the publisher of the ad (usually a website owner or a network of websites) only when the ad is clicked on by a viewer.
Some of the benefits of using PPC advertising as part of your marketing strategy are:
You may have a beautiful website and quality products, but if potential customers or clients can’t find you, then they are worthless. With PPC advertising, you know that your advertisement will be seen by a wide audience, which greatly improves the chances that your website and products will be viewed by potential buyers.
PPC brings increased traffic to your website, as mentioned above. But it isn’t merely traffic, it’s viewers who are searching for a particular product or service that you offer. Your PPC ad is aimed at a targeted audience, who is obviously interested in what you offer because they searched for it. That greatly increases the chances of closed sales.
PPC is different from other marketing strategies as it typically allows you to pay as you go rather than upfront. That means that you are able to make changes to or discontinue campaigns that are underperforming. There are no set times for the lengths of campaigns, you can run your ad for a couple of days, weeks, months, or as long as it’s working for you.
Another way that PPC ads save you money is that you only pay for it when someone clicks on your ad, you are not paying for marketing that may not even be seen.
With most marketing campaigns, you don’t see the results until the campaign is complete. With PPC advertising, you have real-time data available to you.
Often times, customers need to see something several times before they make a connection. Remarketing is a strategy that shows a viewer relevant ads on other web page after they visit your website. Even if it doesn’t result in a sale right away, it increases brand recognition and the viewer will now associate your brand with the product they were looking for.
PPC advertising is not hard to accomplish; it can be up and running quickly. If you don’t want to attempt PPC ads yourself, you can hire a marketing professional to set it up for you.
If you like the benefits you see above and have more questions about PPC advertising, KISS PR can give you answers. Our Google AdWords services include full management of your PPC campaigns and monthly reports to assess your progress or both. Contact us today at (239) 373-5255 for more information.
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