Have you been blogging for a while now? Have you seen any improvements in your website traffic or engagement? “Blogging” alone won’t take you anywhere if you don’t succeed in engaging your readers or visitors. “There’s no use in having well-written articles or well-crafted content if your readers are not engaged with your content,” says Katie Lynn, Lead Editor at KISS PR Story. Here are just a few ways to make your blog posts and storytelling more engaging to your readers according to the editorial team at Kiss PR Story.
One of the most obvious signs your blog or content marketing has highly engaged readers is when you see an increase in your leads and conversions. When many of you readers are clicking the link to your free eBook download or clicking the link to the product you wanted them to purchase, it means you’ve engaged their interest.
Another obvious sign is when you see a spike in social interactions such as a higher number of shares, likes, and comments directly on your blog posts and on social media where you should be sharing your published articles.
You can check your Google Analytics to gain further insight into your website visitor engagement.
But, what if you haven’t noticed any of these signs? No conversions, no successful leads, and a lack of social signals? If you find yourself saying “That’s me!” then it’s time to evaluate if you’re incorporating elements in a way that encourages more engagement with your blog posts.
Blogging alone is not enough to grow your small business. Businesses must know how to blog strategically in order to achieve their specific goals. Here are tried and tested ways on how to make your blog posts more engaging.
The very first thing that your prospects will see in the SERPs or in their newsfeeds is the title of your blog post. They will only click the link to your blog post if they find your headline compelling enough, which makes it crucial for you to know how to craft a headline that will motivate your prospects to click your link.
For example, the headline, “How to Create a Website,” is good, but you can make it more compelling by writing as “How to Create a Website Using WordPress in One Minute.”
As you can see, the second title is more specific and not as vague or generic compared to the first title. Specificity is a great way to boost your blog post engagement.
Your title might be compelling, but make sure your introduction captures more interest from your readers.
Your introduction should serve as a preview for your readers on what they can expect to find within your blog post and what they can get from it after they’re finished reading it.
Emphasize the importance to your readers to continue reading because they will only get something useful from your article if they continue to read your post all the way to the bottom.
Nothing beats a good story and almost everyone loves reading about stories that inspire them. Remember this when writing and try to incorporate this type of storytelling into your blog post. It’s a great way to encourage your readers to continue on a journey with you as they make their way through your blog posts.
For example, if you are writing a post about Google Map Search Engine Optimization, try sharing a story about a startup that made it big online because of using the same strategy.
Sharing real stories to your readers engrosses them more to read until the end.
Placement of Calls to Action (CTAs) are something you should not forget about when creating your blog post. Your CTAs should be placed prominently on your blogs to maximize more clicks. Remember the more clicks you have, the higher your chances are for getting more conversions.
You can try putting your CTAs at the very beginning of your blog post. Depending on how you structure your sentence, it’s possible to make your call to action sound completely natural. Your readers should see your CTAs as a way of getting something that is valuable to them.
For example, if a blog post is a tutorial about how to spy on your competitor’s link building strategy, a call to action such as “download this backlink analyzer,” on the first or second paragraph would be considered a well-placed CTA. Why? Because you are offering the reader a way to implement the tutorial with the very tool they need to use. They’ll continue reading until the bottom just so they can put every step in the tutorial into practice using the tool they just downloaded.
These are just a few of the basic tips on how to make blog posts or content marketing more engaging. You can find out for yourself if they work by applying these tips the next time you create a new blog, press release or story.
Making sure that your blog posts are engaging will also lower the chances of wasting your traffic and increase the chances of getting more leads and conversions. Connect with the content experts at the best storytelling platform for your needs, and make sure you don’t fall for the most common content marketing myths.
Quality Storytelling Editor