How COVID-19 Affects Certain Industries and Tips on How Can Law Firms Thrive Amidst this Pandemic

As the COVID-19 pandemic is raging and causing thousands of fatalities all over the globe, small businesses are among the many casualties that suffer. The quarantines and strict lockdowns enforced by the government have impacted not only our everyday lifestyle but the survival of small businesses as well, especially those in the travel and tourism industry.

A recent report published by WordStream revealed in detail how the COVID-19 pandemic impacted Google Ads Results for 21 industries. Among them, the ones that got hit the hardest are travel and tourism, bars and restaurants, live entertainment, conferences, sports and fitness, building and construction, and industrial and manufacturing.

On the other hand, some industries have thrived well, specifically those in the health and medical industry and business management.

Furthermore, WordStream reported mixed PPC performance for businesses in legal, jobs & education, retail, automotive, home furniture, home improvement, and real estate.

How Can Law Firms Survive Amidst the COVID-19 Pandemic?

Among those businesses that got a mixed Google Ads performance results are those in the legal industry. According to WordStream, the legal industry is seeing some minor shifts in their ad performance.

“The legal industry is seeing some minor shifts on the SERP, with modest (under 5%) to search volumes and conversion rates. Luckily, this is offset by a similar decline in the cost per click—keeping search conversions and CPAs mostly steady.”

WordStream further reported that the conversions they saw arrived in the form of phone calls instead of website submissions. Their data revealed that almost 30% of these calls are unanswered.

Those calls were unanswered because, in the past few weeks, everyone is already working from home.

So, how can law firms solve this problem during the COVID-19 pandemic?

1. Instead of phone calls, focus on promoting website contact submissions as the final step in your ad funnel.
2. Assign a dedicated staff working from home to answer inquiries from all contact submissions.
3. If you opt for phone calls, make sure a dedicated office staff is assigned to answer them.
4. Update your working or office hours in your Google My Business page to reflect the changes in your current operations.

Aside from making sure that nothing gets wasted from your PPC, it is also essential to ensure your existing clients and prospects that, despite the current health crisis, you are still in operation and is always accepting new cases. You can do this by doing the following:

1. Send updates on how your law firm is coping up with the COVID-19 pandemic through a newsletter.
2. Regularly update your social media pages. Let your followers know what your law firm is doing daily amidst the COVID-19 crisis.
3. Create a press release and share your COVID-19 story to the public.

And, because the government strictly reinforces social distancing, a virtual meeting with your existing clients and prospects is the best alternative to move on with their cases. You can hold this meeting via:

• Skype
• Zoom
• Google Hangout

Also, because everyone is working from home, sharing of documents can be done virtually. Here are a few secure document sharing platforms that you can use:

• Google Drive
•  Dropbox
• Microsoft One Drive

During these trying times, wherein uncertainty is looming, small businesses such as law firms must reach out to their target audience and provide a sense of continuity and security.

And, because we commit to helping small businesses thrive in times of crisis, we, here at KISS PR, is currently helping business owners to take advantage of our FREE Storytelling opportunity. 

Press Release Distribution for Law Firms and Small Businesses

The need to help and inspire each other during these challenging times of pandemic and financial crisis is a must. To do this, KISS PR is offering press release distribution to small businesses to help them reach out to their target audience and boost their branding.

If you are a law firm or a small business with an inspiring COVID-19-related story, don’t hesitate to submit your brand story here. Together, we can beat this crisis and help each other survive and thrive. This is also a great time for law firms to learn more about new ways to market the law firm.  Read our CEO Blog on lawyer marketing here: 

https://kisspr.com/covid-19-creates-blue-ocean-shift-in-marketing-and-seo

https://kisspr.com/lead-generation-for-lawyers-using-facebook-marketing-make-your-law-firm-a-lead-generation-using-facebook-marketing-for-lawyers

Agnes Zang 

T: 972.437.7842