A landing page is arguably one of the most important parts of an online campaign. It is where you aim to convert the traffic that has arrived on your page. You do this by driving them to take action on your page by having a compelling landing page copy, which should be the goal of your campaign.
In reality, the most important aspect of an effective landing page is its written copy. It is vital to have compelling copy because it determines your prospects’ level of engagement. If it is compelling, it should prod them to take action which can help increase your conversions. If it’s otherwise, you just see your bounce rate getting higher and higher. And, that’s the worst thing that can happen.
With these in mind, it is crucial that you create a compelling copy for your landing page to increase your chances of success. But, how do you do it?
Learning how to write an effective landing page copy equips you with the necessary skills in running your own content marketing campaign. Here are the basic tips on how you can do it.
Instead of just simply listing or describing the features of your product or service, communicate the benefit your prospects will receive if they purchase or avail it. You are more likely to engage and excite potential customers by talking about the way your product can help improve their lives rather than by just listing its features. Anyone can list features, what makes your product stand out?
One of the sad realities in creating content for the web is that most of the time, people don’t have interest in reading the entire article. They will just skim them and only read the headings and subheadings. For that reason, it is extremely important that you make your main heading and subheadings catchy to attract your target readers to read your whole copy.
Don’t get overly complicated or technical with your copy. Don’t overwhelm your readers with too much information. Don’t use overly long words or sentences. You should make your copy simple and on point, clear, and easy to understand. This brings more impact and increases the likelihood of your message reaching and connecting with your prospects.
A very powerful technique in writing a landing page copy is actually to let someone else write it for you – your happy customers. Customer testimonials are highly relatable and more trusted than statements coming from you, the seller of the product. They are also very effective at communicating the benefits your past or current customers have experienced after getting your offer.
A/B testing your copy is a proven way to check how effective a certain copy will be for website visitors. It is a proven way to test one copy from another to determine which one performs better. Start by creating two versions of your landing page, then see which one performs better than the other. It’s always recommended to experiment with a new copy so that you have higher chances of converting your prospects into paying customers.
Writing a compelling landing page copy is a skill that you can improve once you do it again and again. Using these five techniques will help you create awesome and effective landing pages that can help you achieve your online marketing goals.
If you’re like most professionals, you may not have the time needed to create compelling content for your webpage or even know where to start. Creating a content marketing strategy that incorporates your written copy is one of the most rewarding ways to increase your website traffic and engagement. Get in touch with content marketing experts at KISS PR Story. Our team specializes in creating compelling content for storytelling through press releases, landing pages, webpages and blog articles.
Call Katie Lynn at (972) 646-2789 for more information.