Shopify is a powerful eCommerce platform that helps businesses market their products online.
The latest statistics suggest that the first result that search engines generate has the highest clickthrough rate (CTR) and gets 27.6% CTR of all clicks. CTR drops to 15.8% for the second search result position.
How to optimize Shopify SEO?
Get a custom domain
If you haven't done that yet, register a custom domain with Shopify. Make sure you pick the domain name in sync with your store name. Or at least try to come up with a domain name related to the industry.
Improve the website structure
This platform has built-in search engine optimization tools that do much of the job like:
But here is what you can do to make sure Google ranks your Shopify store properly:
Here comes the most time-consuming yet important part – optimizing every page. Nevertheless, this indispensable measure will ensure your potential buyers find you on the web.
Search and add relevant keywords
When the search query matches with keywords inserted in your content, you appear higher in search results.
Use keywords in a natural context. Otherwise, search engines may ignore them (totally wasting your effort), and customers won't be interested in interacting with nonsense content.
Also, keep in mind that every page of your website – every product, category, home page, blog post may rank for different keywords.
There are a few places you can…
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We are an award-winning platform that caters to small businesses, content creators, and resellers, offering them the opportunity to enhance their content’s reach through its robust ecosystem. Businesses can submit press releases, share their personal or business brand’s narrative, announce new products, and leverage social media for broader distribution. We help expand your reach & assist you accurately gauge the effectiveness of your public relations efforts that fortifies your brand identity.