10 Midas Rules – A Visual Guide to the Golden Rules of Writing Press Releases for Effective Distribution 

“Press releases are an effective tool to reach out to journalists, bloggers and potential customers and get your company’s message across. But in order to be effective, they need to be well-written and follow certain guidelines. Here are the ten golden rules of writing press releases to help you get the most out of your press release campaigns.” 

Rule 1: Get to the Point

Your press release should be concise and get straight to the point. Avoid using long-winded sentences and focus on the key information that you want to convey. Use simple, straightforward language and avoid industry jargon that your target audience may not understand.

Rule 2: Write for Your Target Audience

When writing a press release, you need to think about your target audience and write for them. Who are you trying to reach with your message? What are their interests and what will they find valuable about your company’s news? Use language that appeals to your target audience and makes them want to read more.

Rule 3: Use a Catchy Headline

Your headline is the first thing that journalists and potential customers will see, so it’s important to make it eye-catching and memorable. Use a headline that summarizes your key message and entices people to read on.

Rule 4: Focus on the News

Press releases are all about news, so make sure that your press release is focused on what’s new and exciting about your company. Avoid promoting your company in general, and instead, focus on specific news and updates that you want to share with your target audience.

When you are planning to submit to a premium news website such as Yahoo News read 

Get your company’s news and info into Yahoo Finance. 

Related: 

How to Successfully Submit Your Press Release on AP News

Rule 5: Include Quotes

Including quotes from key figures in your company can add credibility to your press release and make it more interesting to read. Quotes can also provide additional insights into your company’s news and help to reinforce your key message.

Rule 6: Use Supporting Materials

Use supporting materials such as images, videos, or infographics to help get your message across. These can help to break up the text and make your press release more visually appealing. They can also provide additional information and help to reinforce your key message.

Rule 7: Include Contact Information

Make sure to include your company’s contact information, including a phone number and email address, so that journalists and potential customers can get in touch with you if they want to learn more.

Rule 8: Keep it Short and Sweet

Press releases should be short and to the point. Aim for one page or 400-500 words at most. Any longer and you risk losing the attention of your target audience.

Rule 9: Use Proper Formatting

Use proper formatting, including headings, subheadings, and bullet points, to help make your press release easy to read and digest. Make sure that the text is well-spaced and that there is enough white space on the page to make the content visually appealing.

Rule 10: Edit and Proofread Carefully

Finally, it’s important to edit and proofread your press release carefully. Check for grammar and spelling errors, and make sure that the content is clear, concise and easy to understand.

By: Qamar Zaman,  Founder of KISS PR Press Release Distribution & Forbes Agency Cuncil. 

Read Related articles by Zaman on Forbes:  How To Create More Impactful Press Releases.

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