Have you incorporated your content marketing strategy with your online press release (PR) distribution yet? Whether your business is small or large, content marketing through press release distribution is a crucial component of building your brand’s reputation not only for your prospects and customers, but also to potential investors and the general public.

Companies these days are syndicating and publishing their press releases online through PR distribution websites, social media and popular news portals.

How Does Online Press Release Distribution Work?

A one-stop PR distribution portal focused on content marketing is very effective in saving time, effort and money on your marketing budget. Instead of distributing your company news or story separately each time, a one-stop distribution portal consolidates every platform where your PR can reach the most visibility.  Meaning once your story is syndicated in your newsroom, it will automatically be published to your newsroom, social media, and highly authoritative news websites

Benefits of Content Marketing with Online Press Release Distribution

Business growth doesn’t only mean an increase in traffic, leads or sales.  It also means a boost in reputation, a more solid trust rating, and often more investors looking at your company.  Here are a few reasons why content marketing through online PR distribution is essential to the growth of your business according to the best storytelling distribution portal.

1. Price & Value – Press Release Are Affordable & Offer Great Value

You don’t need to spend a fortune to publish a story through online PR distribution. Press releases are one of the most beneficial ways for startups and small businesses with a limited marketing budget to gain visibility across search engines.

You also have an option to add different add-on services to your distribution, but it depends on how much money you are willing to invest.

2. Boost Your Brand’s Visibility Online & Trust

Using press releases as a way to share your story and achievement as a brand will increase your visibility online. There are certain PR distribution services where you have the choice to include search engine optimization (SEO) as an add-on service to your press release, which will help your story get even more visibility in search engines.

Aside from getting visibility in search engines, mainstream media readers will also have the opportunity to read your news story since they are also syndicated to top news websites.  Also, don’t forget that they are also posted on popular social media channels.

3. Improves Brands Halo Effect

Your press releases and stories help you tell the public about the latest achievements and happenings about your company. Consistent storytelling through online PR distribution helps you build an image which increases your brand recall. This is where consumers are able to recognize your brand and associate it with your products or service you offer.

Every story you syndicate and publish through PR distribution amplifies your brand value for existing customers and also helps build credibility with new audiences.

4. Establishes You As an Industry Expert

When you publish a press release or story, you are telling literally everyone who reads it, even your competitors, that you are one of the serious players in your industry.  Consistent PR distribution helps position you and your brand as one of your industry’s top players.

This visibility improves customer trust in your brand and helps you establish yourself as a relevant source of information for your industry.

5. Informs Potential Investors

Investors always keep tabs on which startups show the most potential to grow larger in the future.  Making sure your content marketing through PR distribution is consistent and has a wide reach throughout social media and authority news websites is very important in maximizing your brand’s visibility.

Content Marketing with Story Press Release Distribution

Knowing the importance of content marketing through online PR distribution can help you gain a more in-depth understanding of how your news stories can impact the image of your brand and help your business grow.

It’s important to find the right online press release distribution service to build your content marketing campaign and grow your brand at the same time. As a brand and business, being able to focus on creating news stories that showcase the vision and mission of your brand by can launch your business to new levels of success.

How about your content marketing? How do you distribute your press releases? What type of add-on services do you use? Share your experience by commenting below.

Test drive an online press release today and start earning the benefits mentioned above.

Katie Lynn – Quality Content Editor

Phone: (239) 373-5255

KISS PR – Storytelling

Web Design | SEO | Social Media