For several years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers come to grips with what the search giant is looking for. Their latest stories focus on user SEO experience, content marketing, social signals, back-links, and technical aspects.
Here is a quick round up to give you an insight into what is happening in the world of SEO and analytics click-data. In this instance, the user experience focuses on design, usability and on-page optimization.
The use of images on web sites is increasing, but there are fewer videos as an immediate result.
Pages with higher rankings contain interactive elements that are simple to understand and offer scannable and straightforward blocks of text.
Top ranking websites are responsive and AMP Pages are playing a more significant role.
Based on data collected through Google Analytics, the click-through behavior on SERPs shows us what Google likes and does not like.
The old adage “Content is King,” still holds true, plus relevant website content has now usurped keywords as the essential factor for rankings. Sites now contain more detailed quality stories, but the volume of your story must be directly related to helping your prospects buy and not only for the sake of word count.
Stories must be simple to read. Pages with the most relevant content rank highest.
There’s a direct correlation between social signals and higher ranking URLs. Significant rise in the average number of social signals per URL and corresponding ranking. Social signals are involved with brand rub off effect to domain performance and direct traffic.
It’s believed that back-links are losing their power to influence rankings as other factors start to play a greater role.
Domain names are more frequently found in the backlink’s anchor text than a keyword in the anchor text.
More back-links refer to deep link URLs as opposed to the Home Page.
There are more no-follow links than before.
Much of those changes might be a direct response to Google’s attempt to stop unnatural link information. These relate to on page factors which aren’t directly linked to a page’s content but do contribute to the internet search engine reading your site.
Google understands semantics and wants you to develop pages that are intriguing to read, not crammed with repetitive keywords. Fundamentals like specially optimized pages, meta descriptions, and H tags are essential as they help make your pages skimmable.
Loading times may have an impact. Domains with a high search engine optimization visibility have more top rankings with their URLs.
If you are looking to dominate Google page 1 spot, you need to focus less on keywords and more on details that Google can analyze as thematic. Remember with Google moving to voice search on mobile and their use of artificial intelligence, the focus will be more on mobile user intent.
Summing Up SEO Analytics and Google
If you’ve ever found yourself asking “What is Search Engine Optimization,” then the top Content Marketing Agency in Dallas has good news. Not only are you not alone, but you’re actually in the majority. The problem most companies and businesses have is focusing on what search engine optimization IS instead of what it actually DOES. Without understanding what search engine optimization actually means in today’s digital marketing world, businesses are blindly spending more money on unsuccessful organic or paid media. According to experts at KISS PR, an industry-leading Dallas digital content marketing agency, it’s an easier concept to break down than to try and define the term. Think of SEO as an umbrella marketing concept, with many layers under it that make it successful. With search engines unique ability to adapt and evolve with every Google algorithm update, it takes SEO companies years of digital experience in industry research, keyword planning, Google analytics, and staying ahead of the shifting content marketing trends to be able to routinely position companies to be successful through their SEO.
This is Qamar Zaman, reporting from KISS PR Storytelling where we tell stories that matter. Check out Qamar Zaman Official Instagram for great stories.
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